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I am a
Human-centered Design
Practitioner
In the industry, they sometimes call me as
Design Researcher
Product Strategist
Service Designer
Designing is my way of bringing joy and beauty into people's lives, and I wouldn't have it any other way.
I'm a Human-centred Design thinker and practitioner based in San Francisco, armed with an MBA in Design Strategy from California College of the Arts (CCA).
I specialize in crafting user-centered experiences that prioritize human needs in product growth, systems and businesses, with a strong emphasis on promoting inclusivity. I have experience collaborating with Google's Android OS and Google Pay growth teams to design inclusive digital experiences for Novice Internet Users in India. My focus lies at the intersection of user needs and the broader product vision, ensuring a deep understanding of user requirements while aligning with product and business growth objectives through an inclusive approach. Additionally, I've partnered with Kroger Technology & Digital, Intuit and CCA to develop inclusive and equitable systems and organizational strategies that boost policy and practice adoption and engagement. All of this is done with a keen eye on inclusivity, industry trends and user needs. I envision utilizing my skills to make a positive impact, enabling organizations, employees, partners and customers to thrive.
Exploring Innovation using my Adaptive Design Process
Connect signals and map the system
Conduct generative design research to understand users
Build a Growth Strategy
Design the prototype keeping in mind user needs
Test the concept with the real users and iterate
How I Unwind...
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